About Me

A Brand Designer and Strategist with 5+ years of experience helping businesses build brands that are clear, memorable, and built with purpose.

Over the years, I've worked across SaaS, tech, mental health, e-commerce, F&B, consulting, and startup brands, taking projects from research and discovery all the way to visual identity, content, and execution.

Research is one of the parts of my work I'm most passionate about and often recognized for. I enjoy understanding the people, market, and problems behind a brand before making design decisions. That strategic thinking shapes everything I create, whether it's a brand identity, social media campaign, storyboard, presentation, newsletter, or content system.

Beyond design, I've led projects, managed brand accounts, mentored designers, and worked directly with founders and clients to turn ideas into clear and effective brand experiences.

While I've worked across many industries, I'm especially drawn to mental health and purpose driven brands where thoughtful communication can make a meaningful impact.